British Airways have extended its new Club World business class ‘sleep experience’ to the airline’s Sydney via Singapore service. A new menu will also be introduced later in the year.

The new bedding, from British homeware retailer The White Company, along with a new amenity kit, debuted on the the airline’s flagship route between London and New York in late 2017, and has since been rolled out to a series of destinations in North America and Asia including Boston, Washington, Newark, Chicago, Montreal, Toronto and Hong Kong.


The long-haul rollout is part of a multi-million-pound upgrade to the airline’s business class service that will culminate with the launch of a new Club World seat in 2019.

Exclusively for British Airways, The White Company has designed a luxuriously soft large pillow and white cotton pillowcase.


Passengers will also receive an elegant day cushion that can double up as a lumbar support when working or relaxing on board, as well as a super-soft woven blanket with satin trim, a bespoke luxury duvet, and a padded mattress cover for an extra layer of comfort.

The new Club World amenity kits come in a bespoke bag from The White Company and contain products from the retailer’s ‘Restore & Relax Spa Collection’.

Theses products have been specially selected to help counteract the effects of long-haul air travel, as each item is designed to provide a relaxing boost whenever customers need it during their flight


By the start of 2019, an updated business class menu, which is already served on the previously mentioned long-haul routes, will also be available on both the Singapore and Sydney flights.