Lufthansa last week revealed pictures of it brand new Business Class which will be available on board its new Boeing 777-9s. However, while the aircraft will accommodate 45 to 60 Business Class passengers, there is no room on board for a First Class product.
The final layout of Lufthansa’s new 777-9s has yet to be decided, although they are in no rush as the aircraft will not fly for the airline until 2020. Last week’s pictures did reveal a staggered, slightly angled alternating 1-2-1 and 1-1-1 configuration for its business class, however, with every seat offering direct aisle access.
Lufthansa has clearly chosen to focus on their Business Class product at the expense of a First Class on board the new aircraft. With a length up to 220 cm (86.6 inches), the new fully-flat seats have been developed with the goal of facilitating the best and soundest sleep up above the clouds.
To improve the comfort of the seats, the construction of the backrest makes it possible for the shoulder to sink in when you are lying on your side. This keeps the spine straight and makes it possible for side sleepers to benefit from ideally healthy and relaxing sleep.
After only introducing fully-flat seats in 2013 – a full decade after British Airways first pioneered them – it would seem that Lufthansa is finally listening to their customers. In fact, over 500 guests provided in-depth support during the development phase of the new Business Class product, with privacy, sleeping comfort and direct aisle access accounting for the most important needs for passengers.
Lufthansa has more space to play with for this latest product as, compared to its predecessors, the Boeing 777-9 has a considerably wider cabin. In the new Business Class, this space is used provide customers with a significantly increased amount of personal space, more privacy, as well as generous storage compartments and flat surfaces.
The new layout will also offer passengers a variety of spatial configurations. For instance, they can choose to have an extended-length bed or a seat with twice as much desk space.
Perhaps, with such a flexible, spacious and comfortable Business Class product as this, Lufthansisre right with their assertion that First Class is not required. What do you think?