Qantas has worked alongside some of Australia’s leading artists, photographers and digital influencers to develop new amenity kits for its business class customers.
The initiative, named ‘Qantas Curates’, features select artworks from 16 Australians specialising in a variety of different styles including pop culture, photography, fine art, abstract landscape, Indigenous art and textile design.
The new range of amenity kits (eight types for men and eight for women) will be available from May 1 to Business class customers on international flights. Two designs will be released every few months.
The contents of the amenity kits include ASPAR products by Aurora Spa (hand cream, lip balm and face moisturiser), a wrap-around eye mask in the same artwork as the kit, Colgate toothpaste, toothbrush, earplugs and travel socks.
Qantas Group Executive Brand, Marketing & Corporate Affairs Olivia Wirth said the airline’s vision is to grow awareness of contemporary Australian art and give travellers a collectable piece to take with them.
“As the national carrier, we’re pleased to support talented Aussies telling uniquely Australian stories through their artwork and share them with a global audience,” she said.
“Along with inflight pyjamas, we know amenity kits are an important part of the international Business class experience. Customers love the functionality of our kits and many use them after their flight as make-up bags, an evening clutch or to carry their mobile phones. So, the exposure is broad.”