British Airways is teaming up with a family-owned, Cornish brewery to offer premium craft beer on flights from March 1.
St Austell Brewery’s pale ale ‘Tribute’, a favourite in its South West heartland, will soon be available to passengers flying long-haul, in Club Europe short-haul flights, and in British Airways lounges.
Founded in 1851 by Cornishman Walter Hicks, family-owned St Austell Brewery today brews a wide range of award winning beers and operates an estate of 170 pubs, inns and hotels.
The fresh offering is part of a move by BA to offer its customers a taste of premium regional brands from across whole United Kingdom, the airline said in a press release.
Troy Warfield, British Airways’ director of customer experience, said: “St Austell Brewery’s beer is the best of British so we’re delighted to offer it to customers in our lounges and on board our flights. “We’re very proud to bring one of Britain’s premium regional beers to a wider audience so they can appreciate this perfectly balanced brew and enjoy a taste of one of the South West’s most popular brews.”
James Staughton, St Austell Brewery’s managing director, said: “Tribute Cornish Pale Ale has experienced huge success over recent years, but this agreement truly marks it out as the beer of the moment.
“It is testament to the quality and flavour of our locally produced beer and the strong identity that Cornwall has that Tribute was chosen to be served on board British Airways flights. “This is an historic day for St Austell Brewery and we are thrilled that British Airways’ customers will be able to enjoy a true taste of Cornwall while flying all around the world.”